Hispanic Heritage Month

Tricia Montalvo Timm is a first-generation Latina who rose through the ranks of Silicon Valley advising high-tech companies big and small, culminating in the sale of data analytics software company Looker to Google for $2.6 billion. Tricia is one of the few Latinas to have attained the triple achievement of reaching the C-suite, joining the boardroom and cracking the venture capital ceiling. Her career has spanned from working with some of the largest and most well-known publicly traded multinational companies in the world to stepping on as the first lawyer at several high-growth start-ups. Tricia currently serves on the board at Salsify, a business-to-business software company whose commerce experience management platform helps brand manufacturers, distributors and retailers collaborate to win on the digital shelf. She is also an advocate for women and girls and serves as a mentor, advisor and, more recently, investor in female-founded companies. Tricia’s industry recognitions include the 2020 Women of Influence and Latino Business Leadership awards from Silicon Valley Business Journal and the title of Diversity Champion from the Silicon Valley Business Journal Corporate Counsel Awards.

Tricia lives with her husband and their two daughters, Sophia and Marissa, in Scotts Valley, California.

About Embrace the Power of You: Owning Your Identity at Work 

It started with a post on corporate lawyer Tricia Montalvo Timm’s LinkedIn: “My mom is from El Salvador. My dad is from Ecuador. I am Latina.”

This post received far more response than she expected, and from that moment on she knew that there were so few Latinas who had made it to the top ranks of corporate America, she had a responsibility to be visible after years of keeping her identity under wraps in the high pressure, high-tech world of Silicon Valley.

Embrace the Power of You: Owning Your Identity at Work is written for those who are desperately trying to blend into the corporate landscape. There is a certain amount of grit you need to get by in business, and many people, especially women and people of color, first need to believe that they are worthy enough to be in the room before they can start planning strategies on how to succeed there. Tricia chronicles her own journey, yet is inclusive to other groups that are forced to hide their identity in order to feel a sense of belonging in mainstream America. This business memoir aims to reach all those who are code-switching or struggling to belong, and arm them with the tools and knowledge on how to get to the other side of their fear. There are no books that highlight the success of a Latina business executive and Embrace the Power of You will be the first of its kind.