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As the turn of the year settles in, we are beginning to shed our reflective mindsets of late 2023 and pushing to take action on our 2024 resolutions. Last year came with many changes here at Hooks Book Events and in the workforce as a whole. As the calendar flips to February, we’ve noticed the year has taken a running start, and, maybe for the first time since the 2020 shutdown, the pace has been steady. Professional resolutions seem attainable— […]

Burnout is a term we hear a lot nowadays. It’s classified by the World Health Organization as an occupational phenomenon and the direct result of “chronic workplace stress that has not been successfully managed.” It shows itself in a number of ways, from depleting energy and exhaustion surrounding your work to increased negativism or cynicism relating to your job. Given the events of the last two years, it’s surprising we don’t hear it more. Truth is: We’ve all experienced burnout.  […]

According to Glassdoor’s Andrew Chamberlain and Daniel Zhao, the key to happy customers is happy employees. Linking with data from the American Customer Satisfaction Index (ACSI), Chamberlain and Zhao found a strong correlation between companies rated highly on Glassdoor by employees, and top performing companies on the ACSI. Why does this matter? Because research intuitively shows that high customer satisfaction has a positive impact on the bottom line. The authors cite that a 1-star improvement in Glassdoor employee satisfaction ratings for a […]